Deals
Apple Watch Series 12 drops to $349 for Prime Big Deal Days
Multiple configurations of Apple's latest wearable are seeing their first $50 discount during Amazon's October sale event.
The Verge
Apple's newest smartwatch is receiving its first price cut, with $50 off several models during Amazon's Prime Big Deal Days. The discount applies to both the 42mm and 46mm GPS + Wi-Fi editions, as well as their 5G-enabled variants.
Pricing and availability#
The 42mm GPS model typically costs $399 but is now priced at $349.99 at both Amazon and Target. Those wanting cellular connectivity can add $100 to that base price. The larger 46mm version starts at $399.99 for GPS and Wi-Fi, while the 5G model commands $499.99 during this promotion.
What's new in Series 12#
Apple's latest iteration brings several meaningful updates to its wearable lineup. The watch features improved charging speed, a more intuitive Siri implementation, and Audio Intelligence capabilities for better audio experiences and notifications.
Other options to consider#
Shoppers seeking a more affordable entry point can look to the Apple Watch SE 3, now down to $199, which remains an excellent choice for those prioritizing essentials over the comprehensive sensors and sleek design of the flagship Series 12.

