General Intuition raises $320M to build AI agents trained on video game footage

General Intuition, a startup spun out of Medal (a gaming clip-sharing platform), has secured $320 million in Series B funding at a $2.3 billion valuation, bringing total disclosed funding to $454 million since its October 2025 launch.

The company is betting that video game footage—specifically the action data embedded within those clips—can become the foundation for training AI agents capable of operating in both simulated and real-world environments. Unlike competitors who infer actions from video alone, General Intuition leverages hundreds of millions of hours of gameplay with precise records of what buttons players pressed and when.

How it works#

The core insight is straightforward: gameplay contains rich spatial-temporal reasoning data. A quadrupedal robot demonstrated at their New York office used the same underlying model as an AI agent playing Fortnite, requiring only eight minutes of real-world data fine-tuning to navigate an office space—learning that walls block movement, ladders allow climbing, and shadows shift with the sun.

"We view this as just the next stage of future pre-training," CEO Pim de Witte said. The company has built an internal world model—a frame-by-frame simulated environment—that it uses as a training gym rather than a final product.

The data moat#

General Intuition's competitive advantage lies in proprietary data. Medal's user base has generated hundreds of millions of hours of gameplay, and the startup hasn't ruled out acquisition offers from major AI labs seeking that asset. De Witte and his co-founders remain focused on positioning the company as an infrastructure layer for others to build upon—similar to Anthropic or OpenAI.

"We're not gonna build a self-driving car company," de Witte said. "We're gonna make it 10 times easier for the next person to build a self-driving car company."

The latest round was led by Khosla Ventures, with participation from General Catalyst, Jeff Bezos, Eric Schmidt, Nico Rosberg, and researchers at Google DeepMind and MIT. Most capital will fund compute scaling via a CoreWeave deal and pre-training the next model version.

Ethical boundaries#

De Witte, who previously worked in humanitarian aid with Doctors Without Borders, has drawn clear lines: General Intuition's agents will not be used to harm humans or for lethal autonomy applications, though search-and-rescue missions are acceptable. The company also launched Nerve, a jobs marketplace letting gamers earn money through data labeling and robot teleoperation—positioning gaming communities as stakeholders in AI development rather than casualties of displacement.