Alexa Now Verifies Whether Amazon Emails Are Genuine or Scams

Amazon has rolled out a fresh safeguard against impersonation fraud: users can now ask their Alexa for Shopping assistant to authenticate whether a message actually originates from the company.

How the verification works#

The feature leverages AI to analyze messages you receive—whether via email, text, or phone—by cross-referencing them with Amazon's communications archive and examining formatting, content, and sender details. Alexa for Shopping compares the suspicious message "against a record of every message Amazon has sent," according to the company.

The assistant only confirms authenticity when it has high confidence. In an example Amazon provided, a customer asked if a text containing an OTP (one-time password) truly came from Amazon. Alexa responded affirmatively, validating the message as legitimate.

What happens if a message looks fake#

If Alexa for Shopping flags a message as inauthentic, it directs users to verify their orders directly in the Amazon app and to reach out to Amazon support. The company has also deployed a complementary approach: customers can forward suspected phishing or scam messages to "verify@amazon.com" for manual review.

Other recent Alexa upgrades#

The authentication tool is part of a broader expansion of Alexa for Shopping's capabilities. The assistant recently gained an "Update Me When" feature that now tracks upcoming product releases, allowing shoppers to stay informed about new items.