OpenAI's upcoming smart speaker to cost $300–$400, Bloomberg reports

OpenAI is preparing to launch a high-end smart speaker designed as a physical embodiment of ChatGPT, with a price tag expected to land between $300 and $400 per unit, according to Bloomberg reporting.

Device Design and Features#

The device sports a distinctive doughnut-shaped form factor meant to make it portable around the home—sitting comfortably on nightstands, kitchen counters, and other surfaces. It will feature a premium metal construction and carry an elegant finish, though one curious detail emerges: it will include moving parts of an unspecified nature.

For context, typical smart speakers from Amazon range from $40 to $240, making OpenAI's entry point significantly more expensive and positioning it as a luxury alternative.

Creation and Timeline#

The hardware is being developed in collaboration with LoveFrom, the design studio founded by former Apple designer Jony Ive. Bloomberg indicates the speaker will likely arrive sometime in 2027.

Market Challenges Ahead#

While expanding ChatGPT's reach into home environments offers strategic appeal, smart speakers have historically struggled to turn a profit. The premium pricing may compound these headwinds—the sector has proven a challenging market for new entrants. Beyond market dynamics, OpenAI faces immediate legal obstacles: Apple has sued the company over alleged theft of trade secrets, a charge OpenAI has rejected.

For more information, see Bloomberg's reporting on the device specifications.