Apple cuts over 200 jobs in Vision Pro and Siri divisions

Apple has eliminated more than 200 positions across its Siri and Vision Pro units, the company confirmed. The layoffs mark a significant pivot for the tech giant as it reassesses its spatial computing strategy.

Vision Pro scaling back#

The bulk of the reductions target the Vision Pro's game and immersive content divisions. Apple is effectively closing down its dedicated gaming team for the headset and shrinking the group responsible for creating immersive video experiences. The $3,499 Vision Pro, which debuted in early 2024 as Apple's flagship spatial computing device, has not met commercial expectations since its launch.

Rather than doubling down on the current headset, Apple has been exploring lighter successor models. In May, Bloomberg reported the company was developing a slimmer device, though subsequent reporting suggested Apple had paused collaboration with Samsung Display on display technology for a budget-priced XR device, indicating a delayed timeline for any lower-cost alternative.

New direction with smart glasses#

Apple's strategic pivot increasingly centers on smart glasses. Following Meta's success in the sector, the company is reportedly planning to introduce its own smart glasses line, with an expected announcement at WWDC 2027 and a market launch by year's end.

Siri overhaul continues#

The AI-powered redesign of Siri—unveiled at this year's WWDC—also faces workforce adjustments, though the company continues rolling out its new voice assistant. A public beta version is scheduled to reach users later this year.

Company statement#

Apple stated that the changes align with efforts to "evolve our business to deliver the best experiences for our users," and indicated it will be creating new roles despite the net job reductions.

Read more: Bloomberg's reporting on Apple's job cuts