OpenAI's high-end smart speaker will cost $300–$400, offer ChatGPT in donut form

OpenAI is moving deeper into hardware with a screen-free smart speaker poised to launch in 2027, pricing it well above the competition at $300 to $400 per unit.

The device takes a distinctive doughnut shape with moving parts and metal construction, enabling users to relocate it easily between rooms. The design philosophy emphasizes portability and presence—effectively positioning the speaker as a physical embodiment of ChatGPT within the home.

Positioning and Design#

LoveFrom, the acclaimed design studio founded by Apple veteran Jony Ive, is spearheading the hardware development. The speaker's unconventional form factor and premium materials set it apart from existing smart speakers, which typically range from $40 to $240 at competitors like Amazon.

The moveable, doughnut-shaped frame appears intended to encourage users to interact with the device throughout their daily routines—on nightstands, kitchen counters, and other spaces—deepening ChatGPT integration into everyday life.

Market Challenges Ahead#

The premium pricing could prove risky. Smart speakers have traditionally struggled with profitability, and entering a crowded market segment may strain OpenAI's finances further. The high cost may also limit mainstream adoption compared to cheaper alternatives.

Additionally, OpenAI faces legal headwinds: Apple has sued the company over alleged trade secret theft, though OpenAI denies the allegations.