Google Discover adds conversational AI controls for personalized feed curation

Google is rolling out a new way for users to shape what they see in Discover—by simply telling an AI what topics they care about. The feature, launching across the Google app in the coming days, uses conversational AI to adapt feed recommendations and retain preference settings for future sessions.

How the new interface works#

The customization option lives in the three-dot menu on your Discover feed. When activated, it opens a chatbot-style interface where you can describe what content you'd like to prioritize. The AI confirms your stated preferences, outlines the types of articles it will now highlight, and gives you a chance to refine its understanding if needed. Once you're satisfied, you tap "Refresh your feed" to apply the changes immediately.

Broader personalization efforts#

This launch is part of a wider push by Google to give users more granular control over their news feeds. The company is also rolling out personalized audio briefings in the Google News app on Android, allowing listeners to tailor their daily news summaries.

Google is also enhancing Preferred Sources—an existing feature that surfaces content from your preferred publishers across Search, AI Overviews, and AI Mode. Publishers can now add an interactive button to their own websites, enabling readers to add them to their preferred list without leaving the page.

Joining a trend#

Major platforms have been adding similar AI-powered feed customization in recent months. YouTube, Instagram, Bluesky, and X have each introduced variations that let users direct their algorithms through natural language prompts, reflecting growing interest in more transparent, user-directed content curation.