AI
Trump Proposes New AI Branding, Announces AI Force Initiative
The president is launching a rebranding campaign for artificial intelligence and establishing a military-style AI Force, while dismissing safety concerns as partisan attacks.
TechCrunch — AI
President Donald Trump has weighed in on ongoing artificial intelligence safety debates with his characteristic flair, characterizing recent concerns as manufactured political opposition rather than legitimate worries about the technology's trajectory.
Rebranding the Industry#
Trump initiated the conversation on Saturday by suggesting the term "Artificial Intelligence" lacks the eloquence and precision the field deserves. He launched a social media poll on Truth Social asking supporters to choose among three alternative names: Superior Intelligence, Extreme Intelligence, or Supreme Intelligence. The president framed this as a response to widespread sentiment among tech observers that the current terminology falls short.
Creating an AI Force#
Beyond the naming initiative, Trump announced plans to establish an AI Force — a new government structure modeled after the Space Force he created during his earlier presidency. He also pledged to appoint a high-profile individual to serve as the administration's AI Czar, signaling his intention to centralize AI policy leadership. Notably, venture capitalist David Sacks, who previously held the AI czar role, stepped down earlier in 2026 to focus on co-chairing the President's Council of Advisors on Science and Technology.
The announcement provided few specifics about the AI Force's operational scope or the czar's exact responsibilities.
Dismissing Safety Concerns#
Trump characterized recent AI safety debates — sparked by an Anthropic researcher's high-profile departure and subsequent industry discussions about pacing AI development — as part of a larger pattern of political hoaxes. He grouped concerns about AI alongside criticism of data centers, comparing them to other Democratic initiatives he has previously disputed.
However, Trump offered no evidence supporting his claim that opposition to AI and data centers stems from coordinated partisan efforts rather than genuine civic concern. Both Republican and Democratic lawmakers have raised questions about data centers, and New York became the first state to implement a moratorium on large data center construction permits.
