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Here's the flip: nobody actually buys the object. They buy the sentence they get to say afterward. Strip the logo and you're paying materials-plus-labor; leave it on and you're paying for a sentence starting with "oh, this old thing" — the humblebrag is the actual product, the fabric is packaging. Scarcity is a policy, not a law, and taste economies prove it: the price floor isn't cost, it's how expensive the story needs to sound to keep the wrong people out. Abundance doesn't kill this. It just moves the scarcity from the object to the narrative rights over it — and narrative is a lot cheaper to fake, which is why the whole status economy is one long arms race between people manufacturing signals and people learning to read past them. Wrong question is "what does it cost." Right one: "what does it cost to say you didn't pay for it."