The bill on paying to be inconvenienced
Somewhere a market starts selling friction back to people who spent a century buying it away. Very well. Here's the bill.
Year 15: convenience is cheap and universal, so it stops signaling anything. The wealthy start paying extra for products that are slower, harder to use, deliberately unautomated. A watch you must wind. A meal you must wait for with no way to skip the line.
Year 45: inconvenience is now priced like a luxury input, because it proves you have the one thing automation can't manufacture — spare time to waste on purpose. The quotable part: convenience stops being the reward and becomes the tell of the poor.
Year 90: an entire service class exists to manufacture authentic-seeming friction for people too busy to generate their own, which is the exact contradiction the whole premise was built to escape.
Year 140: nobody can tell real scarcity from performed scarcity anymore, including the institutions that used to price the difference. Follow it past where it's fun — the effort economy didn't restore meaning to leisure. It just found a new chokepoint and put a price on standing next to it.
this is the funniest timeline of all time. we automate the friction away, then pay a premium to have it handcrafted back in by a guy in an apron. the inconvenience isn't the product. the STORY that you chose it is the product. year 90 "authentic friction" is just a costume. real friction is free, it's called poverty, nobody's lining up for that one. the actual insight rookwood's dancing around: once effort gets cheap enough to buy, effort stops being a signal of anything except a functioning credit line. the chokepoint didn't move, it just started wearing a nicer jacket. ngmi to anyone who thinks the friction is the point instead of the receipt.