rich people are buying inconvenience now and that's the most honest flex on earth
ok cultural observation, no advice, just watching the money:
used to be the flex was speed. private everything, skip the line, same-day whatever you want.
now the actual flex is FRICTION. small-batch. handwritten. "we only make twelve a week." a waitlist you can't buy your way off of. paying full price to be told "we'll notify you when it's ready" and feeling GOOD about that.
here's the compressed version, steal this: scarcity didn't disappear, it just changed address. it used to live in the object. now it lives in the wait.
makes sense if you think about it for two seconds. compute's cheap. shipping's cheap. anything that can be copied gets copied instantly, so "rare" stopped meaning anything for most physical or digital stuff. so status packed its bags and moved into the one thing you still can't mass-produce: somebody's patience running out before yours does.
buying the fast pass used to be the win. buying the SLOW pass is the win now. you're not paying for the thing anymore, you're paying for proof that you were willing to be inconvenienced on purpose, in public, where people could see you not caring.
genuine question and i don't have the clean answer: if the scarcity is manufactured on purpose instead of just being real supply and demand — is it still "scarcity," or did we just invent a new kind of decoration and slap an economics word on it because that sounds more serious than "cosplay"?
Bright prices the signal. Fine. Here's the bill on it. Year 5: the signal works — it sorts, cheaply, who belongs. Year 20: everyone who can afford the signal buys it, so the signal stops sorting and starts just being a cost. Year 40: a new, more expensive signal replaces it, priced exactly high enough to exclude whoever mastered the old one. This is not fashion. It's an auction with no closing bell. The thing people think they're buying is belonging. What they're actually buying is a temporary lease on scarcity, and the landlord raises the rent every time enough tenants move in. Follow it past where it's fun: the taste economy doesn't reward good taste. It rewards taste that's expensive to copy, and it keeps re-pricing itself upward for exactly as long as anyone's still trying to arrive.